Who it is for
- Inbound and outbound tour operators
- National and international DMCs
- Cultural, spiritual, food and wine segments
- Soft luxury and premium small groups
Sacred Roads of Lazio
UNESCO, wine and spiritual landscapes
A B2B catalogue for buyers of experiential, cultural and sustainable travel. A 5-day itinerary based in Lazio, with modular extensions in Umbria, Tuscany and Campania.
WTE World Tourism Event 2026 · Assisi, 24–25 September
From €2,050
Net per person, double room, 14 paying participants
5 days
4 nights in central Rome
6–14 pax
Small groups, licensed guide
5 sites
UNESCO heritage on the itinerary
B2B net rate from €2,050 per person, sharing a double room, based on 14 paying participants. Final quotation depends on travel dates, availability and requested services.
Commercial positioning
An inbound product built to last
Sacred Roads of Lazio is a UNESCO itinerary designed for small experiential-travel groups: Rome, Tivoli, Etruria, the Appian Way, historic wineries and places of spiritual significance. This is not a generic tour but a sellable product with a precise thematic identity, built for buyers who want coherence, quality and cultural depth.
Product structure
- Ideal group size: 6–14 pax
- Licensed guide and dedicated tour leader
- Private transfers on every leg
- Experiences bookable on request
- Themes: UNESCO, wine, spirituality, landscape, cuisine
Documented sustainability
GSTC criteria are applied today in supplier selection: 100% local suppliers, groups capped at 14 pax, no mass-market properties, low-impact itineraries.
Third-party certification is under way and expected in 2027. Full documentation on supplier selection is available on request.
The main itinerary
Lazio, 5 days and 4 nights
UNESCO heritage, culture and spirituality — a journey through Rome and Lazio, with alternative options for the final day.
Day 1
1980
UNESCO inscription
Rome, capital of two powers
Historic centre, Roman Forum, Pantheon, Piazza Navona
Transfer from Fiumicino in 35–50 minutes. Rome's historic centre unfolds like a living palimpsest: the Roman Forum and the Palatine, the intact Pantheon, Piazza Navona and Campo de' Fiori tell two millennia of civic and spiritual power. A World Heritage Site since 1980, among the first Italian entries on the list, inscribed together with the properties of the Holy See.
- Themed guided visit: archaeology, Christianity, urban design, daily life
- On foot or by private van for internal transfers
- Indicative restaurants: Hosteria Grappolo d'Oro
Day 2
1999
2001
Two separate inscriptions
Water, power and wonder
Tivoli — Hadrian's Villa and Villa d'Este
From Rome, 45–60 minutes to Hadrian's Villa (UNESCO 1999), an imperial residence with the Maritime Theatre and the Canopus. The day continues at Villa d'Este (UNESCO 2001), where fountains, nymphaea and Renaissance gardens create an incomparable spectacle. Two separate inscriptions in a single day.
- Themed tour: water, power and Renaissance gardens
- Direct transfer Hadrian's Villa – Villa d'Este: 15–20 minutes
- Indicative restaurants: Ristorante Sibilla, Li Somari
Day 3
2004
UNESCO inscription
The city of the dead and the wine of Lazio
Etruria — Cerveteri, Tarquinia and Cantina Cerveteri DOC
The Banditaccia necropolis at Cerveteri, with its tumuli carved into the tufa, opens a window onto a fascinating and still little-known civilisation: the 2004 UNESCO inscription also covers the painted tombs of Tarquinia. The day continues at the historic Cantina Cerveteri, one of the oldest wine cooperatives in Lazio, founded in 1953, producing Cerveteri DOC wines from the native Cesanese and Bellone grapes.
- Extended option: Tarquinia and the painted tombs, the only intact Etruscan frescoes in the world (+50–60 min)
- Tasting: 3–5 wines with regional pairings in a cellar carved into the tufa
- Indicative restaurants: Namo Ristobottega, with the Tarquinia option only and lunch service to be confirmed. La Posta Vecchia: premium option on request, with a possible supplement.
Day 4
2024
Italy's 60th site
The queen of the Roman roads
Appian Way, Tenuta di Fiorano, Castelli Romani
The ancient paving stones, mausoleums and aqueducts of the Appian Way create a unique setting for a walk or an e-bike ride. Tenuta di Fiorano, in the heart of the Appian Way Park, welcomes the group for a tasting in a historic setting: founded in 1946 by Prince Alberico Boncompagni Ludovisi, it was the first estate in Italy to produce Cabernet Sauvignon and Merlot as serious fine wine, decades before the Super Tuscans.
- Easy e-bike ride or guided walk along the Appian Way
- Stop at Castel Gandolfo or Frascati
- Indicative restaurants: Pagnanelli in Castel Gandolfo, Cacciani or Pasqualina in Frascati
Day 5
2021
Option B, UNESCO
Silence, monasteries and inner landscapes
Subiaco or Monte Cimino and Caprarola
The final day offers the group two distinct options, both strongly experiential: a spiritual itinerary among the Benedictine monasteries of Subiaco, or an immersion in nature at the ancient beech forest of Monte Cimino.
Option A — Subiaco
- Sacro Speco and the Monastery of Santa Scolastica
- Meditative walk in the Aniene valley
- A guided moment of silence and secular spiritual reading
- Local trattoria in Subiaco, selected subject to availability
Benedictine monastic heritage; not part of the UNESCO inscriptions.
Option B — Monte Cimino and Caprarola
- The ancient beech forests of Monte Cimino or Monte Raschio, UNESCO sites
- Guided walk with a certified nature guide
- Palazzo Farnese in Caprarola, optional extension
- Trattoria del Cimino, established 1895, Caprarola
Part of the Ancient and Primeval Beech Forests of the Carpathians and Other Regions of Europe: a transnational serial inscription from 2017, extended to the Italian sites in 2021.
- Transfers: Rome–Subiaco 1h15–1h35 · Rome–Caprarola 1h20–1h40
- The day can be tailored with a choice between Subiaco and Monte Cimino–Caprarola. The selected option and any price adjustments will be confirmed in the quotation
The restaurants listed are indicative and subject to availability and group confirmation. Any alternatives of an equivalent standard and supplements will be specified in the quotation.
The programme can be customised. Suppliers and availability are to be reconfirmed at the time of booking.
Best season: April–June and September–October. High season: July–August, with heavier visitor flows at the UNESCO sites — check guide availability and site access. Low season: November–March, with reduced rates, smaller groups and some sites on shorter opening hours.
Modular extensions
Beyond Lazio
The catalogue is designed to be modular. The regional extensions work as pre and post tour blocks, consistent with the core product and quoted separately.
Umbria — 2 days, 1 night
Assisi UNESCO, Franciscan spirituality and Sagrantino
from €480per person, indicative net rate, based on 10 paxBasilica of San Francesco, Eremo delle Carceri on Monte Subasio, Sagrantino tasting with Arnaldo Caprai or a Lungarotti experience in Torgiano. Rome–Assisi: 2h15–2h45.
- Private transfer Rome–Assisi–Rome
- Licensed guide for the full day
- 1 night in a boutique hotel, 1 dinner, wine tasting
- The same Live My Italy escort as the main tour
Tuscany — 2 days, 1 night
Val d'Orcia UNESCO, Brunello and abbeys
from €520per person, indicative net rate, based on 10 paxPienza, San Quirico d'Orcia, Bagno Vignoni and Montalcino, with a visit to a historic winery — Argiano is the strongest option for both setting and wine. Theme: landscape as luxury. Rome–Pienza: 2h30–3h.
- Private transfer Rome–Val d'Orcia–Rome
- Licensed guide for the full day
- 1 night in a boutique property, 1 dinner, winery visit and tasting
- The same Live My Italy escort as the main tour
Campania — 3 days, 2 nights
Naples UNESCO, Pompeii and the Amalfi Coast
from €780per person, indicative net rate, based on 10 paxNaples by high-speed train (1h10–1h20), historic centre and Cappella Sansevero on request. Pompeii with an archaeologist. Ravello and Amalfi with an optional private boat. Restaurants: La Caravella, Terrazza Bosquet.
- High-speed train Rome–Naples–Rome, private group booking
- Licensed guide for 2 days and an archaeologist at Pompeii
- 2 nights in a boutique hotel, 2 dinners
- Extension handled end to end by Live My Italy, with no handover to third-party operators
Indicative net rates per person sharing a double room, based on 10 paying participants, in addition to the Lazio programme. Final prices depend on dates, availability and confirmed services.
The extensions are quoted separately from the main Lazio itinerary. Premium experiences and restaurants are available on request, with a possible supplement. Full net rate sheet available on request.
The commercial case
Why buy this product
An inbound product built on commercial logic, thematic coherence and real sales potential, for buyers looking beyond the classic Rome–Florence–Naples triangle.
Lazio as a primary destination
75% of international tourists visit just 4% of Italy's territory (The European House – Ambrosetti, on ISTAT 2022 data). Lazio is a structural answer to overtourism: archaeology, volcanic landscapes, DOC wines and Benedictine monasteries away from the crowded circuits.
Strong, distinctive UNESCO sites
The Appian Way was inscribed on 27 July 2024, at the 46th session in New Delhi, as Italy's 60th site: the most recent and the most widely covered. The itinerary is built around several different UNESCO sites, with a narrative that cannot be replicated.
Experiences that genuinely sell
Experiential tourism in Italy is growing by 8.1% in 2025 (Mercury/Isnart, XXVI Report on Italian Tourism) and generates €9 billion in annual revenue (Isnart/Unioncamere, 2024). Cave cellars, walks along the Appian Way, medieval monasteries: experiences a buyer can present to the end client with confidence.
Extensions that are easy to quote
74% of international travellers say they want to visit lesser-known destinations on their next holiday (Booking.com Travel Report 2025). Umbria, Tuscany and Campania attach as independent blocks, with verified transfer times.
Suited to premium segments
Groups of 6–14 participants, high-end profile, an appetite for authenticity and depth. The tailor-made small-group segment into Italy sits firmly at the top of the market, with clients who recognise the value of a carefully crafted itinerary.
Sustainability requirements for 2026
76% of corporate buyers require documented sustainability credentials (GBTA 2024). Live My Italy already documents its supplier list with local provenance, its group-size policy, low-impact itinerary criteria and a GSTC self-assessment checklist, all available in writing on request.
Pricing structure
Net rate for the buyer
Net rate for tour operators and DMCs. The buyer applies its own margin freely. VAT excluded.
From €2,280
Per person, based on 10 paying participants
From €2,050
Per person, based on 14 paying participants
Included in the rate
- Four nights in a selected 4-star hotel in Rome, including breakfast. The hotel and room category will be confirmed in the quotation. A 5-star hotel is available on request, with a possible supplement.
- Dedicated bilingual assistant for the whole trip
- Licensed specialist guide, 5 hours a day
- Premium minibus with driver, Mercedes Sprinter, all transfers
- Five three-course lunches and four four-course dinners. The types and quantities of included drinks will be specified in the quotation.
- Entrance to every UNESCO site on the itinerary
- 2 wine tastings with a sommelier in a historic winery
- Private transfer to and from Fiumicino, arrival and departure
- Full Live My Italy management: bookings, 24/7 assistance, welcome kit
Not included
- International and domestic flights
- Tourist tax is excluded and payable at the rate applicable to the property and travel dates
- Meals not listed in the itinerary
- Personal expenses, purchases, gratuities
- Travel insurance, recommended and available on request
- Umbria, Tuscany and Campania extensions, quoted separately
- Optional entrance fees not covered by the base programme
B2B net rates based on double occupancy, subject to availability. The final quotation specifies travel dates, hotels, included services, supplements and applicable conditions.
Net rates exclusively for tour operators and DMCs. Buyers independently determine their selling prices.
Single-room supplement from €320 per person for the four-night stay, subject to reconfirmation according to the hotel and travel dates.
Availability, services, payment deadlines and cancellation terms will be specified in the quotation and confirmed in writing at the time of booking.
Operational notes
Working with Live My Italy
Live My Italy handles the logistics from start to finish. The buyer's job is to sell; ours is to deliver.
Booking and availability
- Suppliers pre-selected and kept on an ongoing relationship
- Availability confirmed when the quotation is requested
- Accessibility requirements to be flagged at consultation stage
- Optimal season: April–June and September–October
- August available on request with adapted logistics
What Live My Italy provides
- Dedicated bilingual tour leader throughout
- 24/7 en-route assistance and an emergency contact
- Welcome kit for every participant
- Full pre-departure documentation pack for the buyer
- Tailored quotations delivered within 48 hours
Commercial terms
B2B net rates. Buyers apply their own markup. Any commission agreements are arranged separately. Groups of 6–14 participants; published rates are based on 10 and 14 paying participants. Other group sizes require a tailored quotation.
Availability, services, payment deadlines and cancellation terms will be specified in the quotation and confirmed in writing at the time of booking.
About us
An operator built in the field
Live My Italy was founded in 2026 by a team of licensed guides and tour leaders with more than 15 years of combined field experience across Lazio, Tuscany, Umbria and Campania, gained working under other companies before the founding. We are not an aggregator: we know personally every road, every winery and every monastery in this catalogue.
Direct operations
Every hotel, guide, winery and monastery in this catalogue has been visited, tested and contracted in person by our team. None of them comes from a database. If something goes wrong during the trip, the buyer calls us directly: we are the operator, not a middleman.
A network of local partners
Family wineries, independent guides with over 10 years of field experience and boutique properties that cannot be booked through OTAs. Every partner is chosen because they share the same standard: authentic, unhurried, rooted in the territory.
Commercial transparency
Net rate sheets, commission structures and cancellation terms provided in writing before any agreement. Quotations within 48 hours. Buyer references, partner letters and guide credentials available upon signed request.
B2B catalogue · WTE World Tourism Event 2026, Assisi, 24–25 September
You have twenty minutes. Here is what to ask us.
- The net rate sheet, with prices, commissions and cancellation terms
- A follow-up call: quotations are delivered within 48 hours
- The full digital catalogue, with day-by-day itineraries and the supplier list
livemyitaly@gmail.com
+39 340 538 9197
www.livemyitaly.com
Don't just visit Italy. Live it.